According to this report --->
http://www.ifpi.org/content/library/dig ... t-2007.pdf the trend amongst consumers is towards expecting music for free via unlimited downloads. Telecoms companies and internet service providers are supporting this model via packages that include unlimited access to a catalogue of music for a subscription fee (which is essentially just part of the line rental aqnyway).
The problem for small artists is that we are currently unable to release our content onto those networks for consumers to access. Unless you are signed to a major, it is not possible to access a potentially vast market. This means major labels and publishing companies still hold the power (and the money) in the music business.
This is really sad, as I know many of us listen to music regularly on our mobile phones. If someone into dubstep is to be detered from illigally sharing music with their friends, they need to be able to download fresh dubs from their 'unlimited access' music subscription service.
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Interestingly enough, this keynote speech from one of the head honchos of the NPD market research firm believes that downloading isn't as damaging to sales as radio. (
http://makingthemogul.com/2009/03/pirac ... sic-sales/ )
Think about it, he has a point. Most people listen to the radio in the car on the way to work, or even whilst they are at work. When they get home, they are tired of listening to music and do something else instead (like watching TV or reading).
Similar to the problem of the subscription based 'free access' model mentioned above, the problem for the small artists is that independent music is usually not accepted on mainstream radio. Luckily for us, internet stations fill the void and create an alternative to the mainstream media. Unlickily for us, artists don't recieve royalties from internet radio play.
~It is my opinion that trying to earn money from music requires good advertising, easy purchasing systems and above all,
good content!
imo
