Todays DJ Prices?

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domitian
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Post by domitian » Tue Aug 18, 2009 1:42 pm

pete bubonic wrote:Hakka - first off I want to say props to running a successful night, it's a bloody hard job and you seem to be doing it well. But just doint some basic maths, by charging fives on the door, you're already turning over 5k minimum. Take 5 bills away for venue hire (if you haven't cut deals becasue of the big bar take). Now you say 30+ dj's but I can only see 20 on the flyer in your sig, let's take it as read that probably 10 are local or your own guys walking away with 500 split between them, then you got lets say 2/2.5k for the big names and looking after them. So we're now looking at around 800/1k profit. Now I'm sure anyone working through this with any experience of running big nights, is like fair enough! Man put in the hours, what's wrong with that.

now let's look at it from the artist side, I'll even use myself as an example. Outside of bristol I ask for 150 and normally get haggled down to a bill becasue I'm not well known. I run a label have 5 releases and more coming. I spend countless hours trying to perfect a sound, something unique, I practice mixing, I promote the label, spend hours getting promo strategies right, networking, paying for promo. The label might break even (if we're lucky on the proper leftfield releases), or make a 4bill profit on the bigger releases (which we get raped for by promo costs, free mp3's artwork, mcps etc). So I put in the hours, work myself ragged and on the whole don't make any money from it. So I get booked for a bill, I would usually need to take a half day off off from work to practice (lose 50 notes right there), pay 50 notes to get some dubs cut and usually pay for local travel (taxis etc- becasue most promoters will forget about covering this). yet I still don't ask for more money becasue i can't guarantee i will bring in the people.

Now lets look at it from a headliners perspective, you're day job is f/t music. You need to pay your rent, put food on the table, buy equipment, maybe fund a label, and spend countless hours unpaid, working on music. Unless you're getting remix commissions from major labels (which would usually be between a g to 5g if it were massive), you're going to be struggling to cover all these expenses (especially so if you have a family to support). As Seckle has already pointed out, the money just ain't in releases, even if you move major, so the money has got to come from gigs. And as with all fields of work, as you move towards the middle to top end of the field you should expect your annual wage to be going from 30k upwards (why should musicians earn less becasue they love what they do?) to 70k (more depending on genre, success, time in the game etc). break it down and for middle to top dogs you SHOULD be looking at 500+ a set PLUS all expenses. Especially when you can bring 500 people to the ngiht by sticking thier name on the flyer.

So I can understand from a promoters angle, it looks like you're getting raped, but simple fact is, if you can earn it, you should earn it becasue there aint no saying when that well will dry up.


On a separate note, some complete spengs on my local board and on here have said that 'you shouldn't make money out of something you love', the ONLY thing you guys are highlighting with this statement is that you have no idea how hard it is to run in the game and how niave you are.
A lot of fantastic points in that post. Basically, you're talking about the opportunity cost of being a DJ. A lot of times people just say "wow, must be nice to get 2k for an hour or two's worth of work" but they never stop to think about what has to be given up (lost work wages, equipment costs that could be going to housing/food/other essentials, etc) in order to work for that hour or two.

As for the argument that supply far outstrips demand in the DJ market, that's not true for the well-known acts at the top of billings. There's only a handful of big name acts in the scene (or maybe more importantly, only a handful of acts that have made a name for themselves outside the scene as ambassadors of it--which is important to promoters).

Talking about the business side of things people love (especially in smaller music communities) can always leave a bad taste in everyone's mouth be people like to think that everyone is 'in it for the music'. But at the end of the day, a big club night with a few hundred or a thousand people is a business operation that needs to cover costs and hopefully turn a profit for the people that go to great lengths to put it on. The artists are trying to make a living doing what they love with the attitude that you've got to make hay while the sun shines because taste is a fickle thing, and you never know when what you do will go out of style to where you're out of business.

But then again, most of you live in a place where you can see a ton of great music, big names and small. I've never had the chance to see a bunch of my favorite acts (though I did catch Whistla in the winter here in Philly--and had a great time--but I'm sure it wasn't even close to easy for him to play here, so that's a perfect example of a guy doing it because he loves it).

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kingduppy
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Post by kingduppy » Tue Aug 18, 2009 2:37 pm

DEFINATELY GONE UP..


^^ comment above about how you can get a midrange- top range dj for over 500 quid and it will draw in 500 people. Yeah mate maybe at the west indian centre, pastic people or corsica or somehwer like that but for new promoters in smaller cities (i.e notts) where there is barely a venue that will fit over 500 people in it. I think its a shame that alot of newer promoters with more money than sense have boosted up the price for djs by paying stupid monies for very average djs. i recently tried to book **** and he wanted 450 not including accomodation and travel, for travel alone he wanted 70 quid!?! what kind of hyper car does he drive that its that much. whatsmore in nottingham where im from the leading night detonate has a number of contracts with the biggest names to make it almost impossible for any othr night to aquire them & if they do theyre stupidly expensive.

Then again it is COMPLETELY an economy of scale in that djs are only quoting these rates because they know that they can get them and these rates are obviously not breaking the banks of bigger nights so when the nights can afford that money, and still make profit its gonna carry on. Much in the same way as footballer's wages go up so do djs.

what pisses me off is when u pay close to a grand for the likes of caspa & rusko and they dont mix a tune, do 20 wheels and generally dont do what they say they will do on the tin!
i would love to see contracts written whereby djs cant drink (alot) before a set and ACTUALLY MIX!!!!

For newer or independant nights its hard to compete, especially when these prices are pretty much the same from city to city and often in a place like.... [insert shit town here i.e hull].... even if you pay a top dj alot of money that doesnt confirm you will get the people through the door.

also tried to book someone else who will remain annonymous who requested, 15 premium beers, 10 cans of soda, a mirror to get ready in, a chair, a 5 MAN CHANGING ROOM!? and a towel, i mean c'mon a towel!?

anyways chew on that dubateers
Last edited by kingduppy on Tue Aug 18, 2009 8:51 pm, edited 1 time in total.

solo strike
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Post by solo strike » Tue Aug 18, 2009 2:48 pm

Not incredibly unreasonable to have a rider I would of thought for a big name, a towel isn't the end of the world to be fair mate

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Post by schema » Tue Aug 18, 2009 2:51 pm

KingDuppy wrote:the leading night detonate has a number of contracts with the biggest names to make it almost impossible for any othr night to aquire them & if they do theyre stupidly expensive.
we've run into this over here, i got chatting one of the artists and asked them about it and basically if there well looked after, paid and have regular work out of a night why would they go against them and help an unknown quantity take there business... v. reasonable imo

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kingduppy
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Post by kingduppy » Tue Aug 18, 2009 3:27 pm

Schema wrote:
KingDuppy wrote:the leading night detonate has a number of contracts with the biggest names to make it almost impossible for any othr night to aquire them & if they do theyre stupidly expensive.
we've run into this over here, i got chatting one of the artists and asked them about it and basically if there well looked after, paid and have regular work out of a night why would they go against them and help an unknown quantity take there business... v. reasonable imo
oh yeah i completely agree. but the frustration for new promoters is very valid aswell i think. especially when i asked the promoter about this he said 'ive been boooking acts like mala since 2002'. i.e first come first served... i was only 13 in 2002 :(

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Post by pete_bubonic » Tue Aug 18, 2009 3:30 pm

KingDuppy wrote:DEFINATELY GONE UP..


^^ comment above about how you can get a midrange- top range dj for over 500 quid and it will draw in 500 people. Yeah mate maybe at the west indian centre, pastic people or corsica or somehwer like that but for new promoters in smaller cities (i.e notts) where there is barely a venue that will fit over 500 people in it. I think its a shame that alot of newer promoters with more money than sense have boosted up the price for djs by paying stupid monies for very average djs. i recently tried to book *** (sorry for dropping a name) and he wanted 450 not including accomodation and travel, for travel alone he wanted 70 quid!?! what kind of hyper car does he drive that its that much. whatsmore in nottingham where im from the leading night detonate has a number of contracts with the biggest names to make it almost impossible for any othr night to aquire them & if they do theyre stupidly expensive.
Gotta say man that is a PAR saying the breh's name and what he asked for, that's between him and you unless he wants it otherwise.

And I don't think I worded my phrase very well:
break it down and for middle to top dogs you SHOULD be looking at 500+ a set PLUS all expenses. Especially when you can bring 500 people to the ngiht by sticking thier name on the flyer.


I mean, middle to top dogs should be earning 500 plus. If you can bring 500 people on your name (if your talking about caspa, rusko, skream, joker, the club can handle that capacity and the promoter have the money to purchase the services of such big acts) then you're getting your money's worth. it seems too many people in this thread are running or used to 200 capacity nights, with a budget of 500 notes, if that's the case, you shouldn't be booking the big headliners, you should be supporting your local team and the smaller acts.
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Post by setspeed » Tue Aug 18, 2009 3:57 pm

pete bubonic wrote:
KingDuppy wrote:DEFINATELY GONE UP..


^^ comment above about how you can get a midrange- top range dj for over 500 quid and it will draw in 500 people. Yeah mate maybe at the west indian centre, pastic people or corsica or somehwer like that but for new promoters in smaller cities (i.e notts) where there is barely a venue that will fit over 500 people in it. I think its a shame that alot of newer promoters with more money than sense have boosted up the price for djs by paying stupid monies for very average djs. i recently tried to book *** (sorry for dropping a name) and he wanted 450 not including accomodation and travel, for travel alone he wanted 70 quid!?! what kind of hyper car does he drive that its that much. whatsmore in nottingham where im from the leading night detonate has a number of contracts with the biggest names to make it almost impossible for any othr night to aquire them & if they do theyre stupidly expensive.
Gotta say man that is a PAR saying the breh's name and what he asked for, that's between him and you unless he wants it otherwise.

And I don't think I worded my phrase very well:
break it down and for middle to top dogs you SHOULD be looking at 500+ a set PLUS all expenses. Especially when you can bring 500 people to the ngiht by sticking thier name on the flyer.


I mean, middle to top dogs should be earning 500 plus. If you can bring 500 people on your name (if your talking about caspa, rusko, skream, joker, the club can handle that capacity and the promoter have the money to purchase the services of such big acts) then you're getting your money's worth. it seems too many people in this thread are running or used to 200 capacity nights, with a budget of 500 notes, if that's the case, you shouldn't be booking the big headliners, you should be supporting your local team and the smaller acts.
this ^^

promoting is essentially a gamble, for most. there's a lot of shouting into the wind in this thread, but the fact remains that some DJs (lets say pendulum for instance) are basically guaranteed bankers. you front up 4000 quid, your club gets rammed, you make a massive profit with almost no risk. that's why they cost so much. i've had promoters tell me they wish there were more acts of that calibre, cos they make so much money from them.

anything below that, you have to take time to build up your night with regular punters and a good reputation. complaining that you can't afford DJ XYZ for 400 quid a set because you can't persuade 80 people to pay a fiver in is not gonna get you anywhere and it's not gonna make XYZ lower his fees. the only thing that will do that is when he's not getting any gigs.

and I'm very confused about king duppy's post. you can easily cover your costs of a 450 quid DJ in a venue that holds under 200 people. i've done it lots of times. where's the problem?

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Re: Todays DJ Prices?

Post by blaztik90 » Tue Aug 18, 2009 4:27 pm

Be-1ne wrote:
Hakka wrote:Have prices gone up over recent years?
Inflation.
Hm.. dunno mate, availability > request , it's getting mainstream so more people listen to it... but there's way more producers/dj's these days too.
So i think it stays the same... Tho the pioneers can charge big prices... I don't have a problem with that, they've earned the money :)

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Post by raffia » Tue Aug 18, 2009 4:56 pm

on a diff tip = some people have very little skill lets face it and don't actually spend all their week doing music, more about gettin up late and blazing.

you could still hold down another job aswell innit. my mates in a sick 9 piece band who get paid about 300 quid between them for gigs. that makes what some dj's charge seem crazy.

but that's the sometimes stupid world of dance music for u, not just dubstep.

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Post by nakedlunch » Tue Aug 18, 2009 5:45 pm

spot on



pete bubonic wrote:
now let's look at it from the artist side, I'll even use myself as an example. Outside of bristol I ask for 150 and normally get haggled down to a bill becasue I'm not well known. I run a label have 5 releases and more coming. I spend countless hours trying to perfect a sound, something unique, I practice mixing, I promote the label, spend hours getting promo strategies right, networking, paying for promo. The label might break even (if we're lucky on the proper leftfield releases), or make a 4bill profit on the bigger releases (which we get raped for by promo costs, free mp3's artwork, mcps etc). So I put in the hours, work myself ragged and on the whole don't make any money from it. So I get booked for a bill, I would usually need to take a half day off off from work to practice (lose 50 notes right there), pay 50 notes to get some dubs cut and usually pay for local travel (taxis etc- becasue most promoters will forget about covering this). yet I still don't ask for more money becasue i can't guarantee i will bring in the people.
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kingduppy
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Post by kingduppy » Tue Aug 18, 2009 9:17 pm

and I'm very confused about king duppy's post. you can easily cover your costs of a 450 quid DJ in a venue that holds under 200 people. i've done it lots of times. where's the problem?
guys i worded my thing very badly too. i know i can cover my costs by doing this but my qualm is essentially that alot of these djs are chargin too much money! a midrange dj for 500+...c'mon who the f*ck midrange dubstep dj are u booking for over 500 quid!? i know there are alot alot of serious djs who really seem to take alot of care into their live sets ^^pete^^ but there are many that have turned up without giving a shit and alot of promoters get the sense they have completely BLOWN THEIR PRICES OUT OF PROPORTION
the city im from it would be a waste of time booking a midrange dj for 500 quid...serious! (would be nice to clarify what a midrange dj is tho...). i would pay no more than between 250 and 350 for a midrange dj!.take a dubstep night with one headliner and a midrange dj in support for 2 hours of all out madness.... if the midrange dj is charging 550 (inc travel) & the top dj is charging 800(inc travel) ina club with a 350 limit (thats fairly chunky!) at 5 quid- thats 270 people...
add on 100 for flyers & promo= £1450, thats 290 people @5 quid
- this is not even including system hire & other overheads such as security or club rental (alot of promoters do pay a fair bit for club rental)
-thats almost a full club. i dont think there are many 1 top range & 1 mid range dj line ups that would guaruntee this amount of people

-BUT promoting is a risk essentially and its up to the promoter to know enough people and promote their night well enough!
- there are bare more available customers too given how much the sounds grown
-jus sayin its definately hard for promoters too
-
If we book someone here in Ireland, we kinda have to pay the same price as they would get to play somewhere like Berlin.

Even though our clubs close at 2:30 and theirs dont close at all so they can get paid equally for a hour set here as they would for four hours there.
^^ jus tryin to say that its easier in some cities and alot harder in others too and since trying to book djs the disparity in the prices they ask for is a joke so im pretty sure some of them are trying to take the piss a little or think they are gooooooooooooooooooooooooood.

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Post by kingcannibal » Tue Aug 18, 2009 10:17 pm

Solo Strike wrote:Not incredibly unreasonable to have a rider I would of thought for a big name, a towel isn't the end of the world to be fair mate
It will be standard issue with most acts on decent agencies. I have one!

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kingduppy
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Post by kingduppy » Tue Aug 18, 2009 10:29 pm

lol bring ur own towels!

ino its sad me moaning about a towel but still cant put myslef into that dj mindset of 'hmmm yeah i really need a towel right now i am DUN for'

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Sharmaji
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Post by Sharmaji » Tue Aug 18, 2009 10:43 pm

i am NOT flying with my own towel ;)

not sure what else to add to all this but it's 630 pm in NYC, i've been up working on music since 8:45 this morning-- writing, re-mixing, fielding phone calls and (ideally at some point this evening) practicing for upcoming gigs. I've got to finish some backwork for these percussion classes i'm teaching in sept, come up with a lesson plan for 2 1-day seminars i'm sorting out, warp stuff for the ableton sets, work w/ distro to sort out the last of the sub swara remix ep's, etc, etc, etc... basically a full day-job's worth of stuff to do.

yet at the end of today, i'll have made full-on zero $.

so basically, being a musician/dj/producer/etc is the same as any other freelance gig; you need to be ready to absolutely fucking SLAY whatever comes your way.

the folks i run into on the road, probably 80% of them are all working at the same level, and working really hard. A few folks are lucky enough to be in a position where they can balance a bill-paying job and touring, to a point, but otherwise-- this is what we do.

There's a bit of pollyanna-ish thinking all around music; there always has been, there always will be. #1, just because you make music i don't think you should be forced to suffer financially simply because you do what you love. Bernie Madoff loved making money; he seemed to do ok before he got caught, right?

#2, believe it or not, musicians can do math. If someone's booking me to play in a 200 person club in a developing market, myself and the gang at surefire know that money isn't the only capital involved in the game. a sold out gig of 200 people at $10 ticket is $2000 to cover everything, and none of us feel good about promoters walking away bare-assed-- mainly because so many of us have been promoters before.

(though we do often wonder what promoters are doing when they spend a ton of money on acts, and we walk around town after soundcheck and don't see any flyers, etc)

No matter what level you're at, business in music isn't conducted on the basis of your resume. it's reputation and connections, and building either will always work out to your advantage. Being honest and realistic will get you surprisingly far in this world of dreamers who (sometimes) mean well.

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Post by kingcannibal » Tue Aug 18, 2009 11:17 pm

KingDuppy wrote:lol bring ur own towels!

ino its sad me moaning about a towel but still cant put myslef into that dj mindset of 'hmmm yeah i really need a towel right now i am DUN for'
a rider is more than a towel though, can be food / drink etc. I don't have a towel on mine :wink:

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Post by Pada » Tue Aug 18, 2009 11:47 pm

KingDuppy wrote:lol bring ur own towels!

ino its sad me moaning about a towel but still cant put myslef into that dj mindset of 'hmmm yeah i really need a towel right now i am DUN for'
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Post by bob crunkhouse » Wed Aug 19, 2009 1:10 am

Lots of people talking about things they clearly don''t understand.
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Post by jemenfish » Wed Aug 19, 2009 6:32 am

guys i worded my thing very badly too. i know i can cover my costs by doing this but my qualm is essentially that alot of these djs are chargin too much money! a midrange dj for 500+...c'mon who the f*ck midrange dubstep dj are u booking for over 500 quid!?
Speaking non-UK, all mid-range dj's without dropping names are over 500GBP + travel and accomodation, basically.

As for the rider thing: If you don't mind ending up in a venue that's more a squad then a venue with people smashing into your turntables, getting beer all over the place, get 3 drink tickets tops, get lodged into a matress on the upstairs floor of a venue + at the end of the night maybe have your gear confiscated by the police coz the promoters all did it illegally, well yeah...feel free to be booked without asking questions :)

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Post by kingduppy » Wed Aug 19, 2009 8:32 am

lol never mind

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