THE PRODUCER IS EVERYTHING

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NSA
Posts: 113
Joined: Tue May 18, 2010 8:20 am

THE PRODUCER IS EVERYTHING

Post by NSA » Wed Jun 02, 2010 8:14 am

I've set-out my stall here -

http://nsa-dubs.blogspot.com/2010/06/pr ... thing.html

"The producer is everything

Well I'm a month down the line with this project and I figure it's about time I explained what it's all about.

'NSA Dubs' was conceived as a label to release next generation bass music from the UK. Fired-up by the UKF explosion from 2008/09 and the diaspora of post-dubstep sounds I felt I wanted to create a brand that could encourage the production of better and better music - built upon the principle that music at it's best is evolutionary, revolutionary and connected to the context of it's time. It's a selfish enterprise in as much as I'm a long-term punter who wants to see this grow and develop..

Because I can, I've gone back to drawing board and thrown-out the Dickensian contracts that persist in this industry. I want to encourage producers to take good risks both from a business and creative point-of-view. Some of the practices that are still used in this industry are shocking. I've worked in bigger much more competitive and cost-heavy industries; largely these out-moded 'business' practices would be frowned-on and were abandoned long ago as counter-productive.

The producer (composer) is everything in music - make no mistake, without them we are f**ked. I/we can write all day, DJ, chat, tw@t and blog but without them there is nothing. I'm offering a realistic and fair deal that treats producers with the same level of respect I would expect them to have. I'm not anti-everyone else, I just don't think we look after our assets well enough for this business to flourish. I believe in cooperation and collaboration - the sales figures are too low to adopt pseudo-business apprentice-like non-sense - it doesn't work and no-one wins. Hoodrats are not welcome here. Protection rackets are bogus.

I work on a licensing basis strictly under contract. The producer gets paid for their contribution on an ongoing basis, in perpetuity. I make money from product and business acumen. Don't doubt I have a track record for profit and cost-down. Yes, it has to be well-managed, sustainable, profitable and realistic OR there won't be a next one... there is no merit in going bust.

Creatively, I believe in context and communication - Apple's 'Siegalizer' is an amazing production that is good in it's own right but in context it's a year zero statement of the future, the same goes for Doc Scott's 'Drumz 95' or countless others. I'm not into the journalistic concept of the 'nuum because it's subjective, but any serious punter has their own personal list - I will be publishing mine in due course ('cos it's about time someone did) - context is vital. That's why I promote others, regardless of whether I like/know them personally or vice versa. I don't care whether they care I'll still feature they're products.

I'm not arsed with technology and snobbery, if it's got 'it' it's got 'it'. Whether it's made on the 'best' software or an old mobile I don't care. Production-values are exactly that 'values' i.e. subject to change. Most are led by the software-houses and their forums (impressive business lads). Most every fault that obscures a good tune can be fixed in an hour for f**k all good enough to take to be mastered.

Anybody tell you that 'that' amazing tune is s**t 'cos it ain't well produced needs to see a therapist and work-out their self-esteem issues, period. If that is you and your offended - good for you.

Anyway I think that's enough for now (I feel my soapbox calling), if your interested mail me, point me at some tunes, ask for a sample contract, talk, do business - take a chance, because I will. "

Interested PM me or email or tw@t me

Agree or disagree, let's debate it...

deamonds
Posts: 11392
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Re: THE PRODUCER IS EVERYTHING

Post by deamonds » Wed Jun 02, 2010 10:14 am

tl;dr

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groucho_marxx
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Re: THE PRODUCER IS EVERYTHING

Post by groucho_marxx » Wed Jun 02, 2010 10:31 am

NSA wrote: Apple's 'Siegalizer' is an amazing production that is good in it's own right but in context it's a year zero statement of the future
I'd say its just a loop taken from DKD's Future Rage with an average synth melody.
So surely ''The Listener Is Everything?''

The old cliche of ''If a tree falls in a forrest and no one is around to hear it does it make a sound?'' springs to mind!
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FUNK/SOUL/DISCO/ORIGINAL SAMPLES/BREAKBEATS MIXES
http://imdownbylaw.blogspot.com/

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NSA
Posts: 113
Joined: Tue May 18, 2010 8:20 am

Re: THE PRODUCER IS EVERYTHING

Post by NSA » Wed Jun 02, 2010 11:48 am

groucho_marxx wrote: I'd say its just a loop taken from DKD's Future Rage with an average synth melody.
Exactly why I think it's epitome of good production/composition - others could/should learn from it

slackk
Posts: 99
Joined: Tue Jul 03, 2007 11:17 pm

Re: THE PRODUCER IS EVERYTHING

Post by slackk » Wed Jun 02, 2010 12:40 pm

So what's your first release then?

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