when did dubstep become mainstream?

Neurotik · Post by **Neurotik** » Tue Jul 27, 2010 10:39 am

the lone raver wrote:

Haha, brilliant video.

Sparxy · Post by **Sparxy** » Tue Jul 27, 2010 10:53 am

Who really gives a fuck?

Besides the point, dubstep as a genre will never be mainstream. Sure, there'll be tunes that breakthrough into the charts (we're seeing this for the first time in dubstep with I Need Air, we've seen it a few times with drum n bass in the past with Pendulum, Roni Size, Goldie) but the underground producers will always be there. Surely it's a good thing that the mainstream student stnuc aren't into that?

True dubstep - the likes of Distance, DMZ, Digital Mystikz etc will never be mainstream unless they change their styles. The reason SOME dubstep is getting mainstream attention is because certain styles within dubstep are maturing. It's beginning to appeal to the ravey audience, the same crew who go to Ibiza in the summer or go to Fabric for and Andy C rave.

It's a good thing IMO. It means dubstep is here to stay and is recongised as a respectable genre in it's own right. Your DMZ's and Distances aren't suddenly gonna change their sound because Magnetic Man are in the top 10, so I don't get what you're moaning about.

Similarly, I can't see Benga, Artwork and Skream becoming the next Pendulum. Even if they do start pumping out mainstream bangers, they seem to be able to retain that quality in their production. Bigups lads, keep at it and I wish you all the best

Rapsak · Post by **Rapsak** » Tue Jul 27, 2010 11:38 am

Sparxy wrote: Besides the point, dubstep as a genre will never be mainstream. Sure, there'll be tunes that breakthrough into the charts (we're seeing this for the first time in dubstep with I Need Air, we've seen it a few times with drum n bass in the past with Pendulum, Roni Size, Goldie) but the underground producers will always be there. Surely it's a good thing that the mainstream student stnuc aren't into that?

Agree with this completely, although with regard to becoming mainstream i'd say its only really started happening this year with the likes of I Need Air as you say, its the producers getting the vocalists on board who are taking it mainstream, and tbh i'd rather have the likes of benga representing the sound with toned down mainstream dubstep than somehow the 14 year olds controlling the charts with the likes of datsik (no offence just not my taste) - luckily they only listen to it on youtube though.

But yeah, although it won't push out the deeper sounds (judging by the support for roots dubstep on dsf) definitely think we'll be seeing more of this:

that rusko track isnt actually atrocious either, prefer the garagey sound to the other stuff he's been bringing out

boxxy · Post by **boxxy** » Tue Jul 27, 2010 4:10 pm

i say, lets top the charts!!!

being scared of stuff becoming "mainstream" is so 2000

jungletime21 · Post by **jungletime21** » Tue Jul 27, 2010 4:13 pm

its not that pendulum's production isn't quality, its just safe. they're not pushing the sound,they're re-loading the same synths into their DAWs and releasing tracks that sound the same as tracks from their earlier days

mojomusic · Post by **mojomusic** » Tue Jul 27, 2010 5:44 pm

valdez wrote:
valdez wrote:na fam im not trollin im genuinely curious 2 know wer the exposure came from?
im thinkin sumwer arnd the time chase and status collaborated wid snoop dogg & made that awful tune.... snoop dogg something..

agreed!

boxxy · Post by **boxxy** » Tue Jul 27, 2010 7:13 pm

Lol, it's 2010. The sound is being pushed FWD>>> in so many different directions right now, if you can't find something that stimulates you these days you're not looking very hard. If anything "mainstream" music could benifit from having a little dubstep up in it's ass. If anyone deserves to go big, it's these three lads from magma.. Big up the croydon bunch

irukandji · Post by **irukandji** » Wed Jul 28, 2010 9:01 am

Dubstep has become more mainstream,but that is just because it is expanding. The depth is still there.

TherapyBE · Post by **TherapyBE** » Wed Jul 28, 2010 9:32 am

irukandji wrote:Dubstep has become more mainstream,but that is just because it is expanding. The depth is still there.

so are the stnuc that don't move all night and go apeshit on the first doctor p track.

truefiktion · Post by **truefiktion** » Wed Jul 28, 2010 10:08 am

When Tesco started selling dubstep collaborations

http://www.tescoentertainment.com/store ... /8:698569/

king_laffa · Post by **king_laffa** » Wed Jul 28, 2010 12:39 pm

IMO dub step got a lot of exposure through the movie "children of men" and skins...though dub step is pretty much unheard of here in Israel or most places outside of Europe.

rev · Post by **rev** » Wed Jul 28, 2010 12:42 pm

....I'm going in for the kii-il...

dafox · Post by **dafox** » Wed Jul 28, 2010 12:56 pm

rev wrote:....I'm going in for the kii-il...

^ this

i read an interview with skream in this months djmag, he says after this tune came out his number, size and fee of bookings went through the roof.

when did dubstep become mainstream?

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