The Depressing inevitable commercialisation of Dubstep.

[Dystinkt]

tell me how good this new magnetic man is and how they cant wait for 'his' next tune.

bahaha
people my age and younger around here tend to only know mt. datsigoreicisionillex
feel lucky.

ahah, try having to get a bus home with people who shout 'here listen to this sick dubstep mate' before proceeding to blast out sierra leone while singing along in an out of tune fashion. its sick minds we're dealing with.

[amphibian]

For those that want to make Dubstep a genre for their career - the commercialization is actually something they should be encouraging, as it means more events, more coverage, more money in the genre. It's a normal part of the musical cycle, and to be perfectly honest - I would love to see the dubstep wobble going across 10,000 punters. Admittedly, it certainly doesn't fit the original dubstep vibe (which I fucking love, and is the reason why I got into it), but I also really love watching a huge crowd of people absolutely going off. The first time a genre becomes commercial (when you start getting really big crowds), usually brings an absolutely amazing atmosphere. It's a year or two beyond that that it starts to lose it's magic.

This exact thing happened to hardstyle. It started off known as German Trance, and over the course of about 3 years built up momentum, and changed, became more refined, until it eventually became saturated with trance elements again (lots of hard trance references.etc.). I don't like it so much anymore, but trying to hold onto something I loved is a futile exercise, best to just find something else you like.

I absolutely love where Dubstep is at atm - I get to listen to the really deep, chilled stuff, or if I'm looking to skank out I can go out almost any weekend and listen to some west coast dubstep, or some wobble-heavy shiz if I'm in the mood.

Also, as a new event promoter - I absolutely dig the fact that the scene has grown here so much in less than a year. Within the space of 12 months, we used to have maybe 1 night a month (Void), to the point now where you can go out and hear something every single weekend, sometimes 2-3 nights/week.

I think the next 1-2 years we're really going to see some artists that will really rise up - much to the likes of guys like Deadmau5 that has re-energized the house/trance scene. Rusko is on his way to doing this (who hates Deadmau5. hahaha), Caspa.etc. If you wanna really hit the top imo, whether you like it or not - you'll be taking cue cards from these guys.

[qwaycee_]

^^ i hear ya amphibian. good points.

let's also not forget about magnetic man.

and you have rinse fm who seem to be pushing katy b as an artist.

though i had a glimpse at their programming schedule a few months ago. one thing that struck me was that it seemed less focused with dubstep. i'm trying to find it again just to see if it's the same 3 months later. struck me as interesting.

[Dystinkt]

I agree with its commercialisation in terms of club nights and things, but its when it becomes so big that it loses the vibe it started out with and nobody makes tunes with that vibe because 'they wont sell' that i draw the line really. I think its great for everyone that its growing, but I just dont want it to grow too much too fast.

[briskisgoodforu]

Welcome to life, get over it. This has happened before. Uncountable times. Consumer demand rules. Doesn't mean you have to succumb or listen to it. There's always a balance of extremes between selling and making something good and original or something in between.

[Mad_EP]

I'm both elitist AND a musical snob, and I have no problem with this happening.

hahaha - this x100000

[Depone]

It's a constant cycle;
New Genre > Underground > Crossover potential > Big event/tune/radio show breaks it > Becomes commercial > More followers > Saturation of sound > Purists don't like it > Sound splinters > New Genre

Amazingly spot on. Sigging that

[Ongelegen]

I agree with its commercialisation in terms of club nights and things, but its when it becomes so big that it loses the vibe it started out with and nobody makes tunes with that vibe because 'they wont sell' that i draw the line really. I think its great for everyone that its growing, but I just dont want it to grow too much too fast.

there still will be tunes with that vibe as not everyone makes music for the money

[Dystinkt]

Welcome to life, get over it. This has happened before. Uncountable times. Consumer demand rules. Doesn't mean you have to succumb or listen to it. There's always a balance of extremes between selling and making something good and original or something in between.

Sorry man, I guess I'm a bit too idealistic about this kind of thing. I'm just disappointed that dubstep will stop having as many innovative and great tunes, and itll be more of a trek to find a good un, because for me no other genre has such a volume of quality in terms of producers.

[Basic A]

no other genre has such a volume of quality in terms of producers.

You uh... dont listen to much outside of dubstep do you?

[legend4ry]

Never lasts forever, so enjoy it while it lasts. You think that people who was underground kings in UKG didn't see what was happening and went and bled the commercial market dry before it lost interest?

[Dystinkt]

no other genre has such a volume of quality in terms of producers.

You uh... dont listen to much outside of dubstep do you?

Actually I listen to a large range of music from foals type math rock to more abstract shit like fuck buttons and occasionally some fidget house i.e calvertron and a bit of progressive house, yes i like deadmau5 shoot me for it. I just tend to find more artists within dubstep that I enjoy which just doesnt really seem to be the case with other genres. And thats really just my opinion so you've taken it out of context slightly.

[surefya]

Problem with commercialisation of any genre is that there is an influx of people who like the music because others like it, not because they like it themselves.

[Dystinkt]

Problem with commercialisation of any genre is that there is an influx of people who like the music because others like it, not because they like it themselves.

This is what iv been driving at with this post really, respect to you pal for articulating what i couldnt.

[amphibian]

Cheeky - I dunno man, look at the breakbeat scene. Around 2005 the sound was getting rather droning, then a whole heap of new cats came in, made really dope funky, heavy breakbeat (then known as nuskool breaks (shitty term, but it stuck), and the whole scene became alive again with fresh sounds.etc.

This will happen to Dubstep eventually. The great thing about Dubstep is that unlike dnb, it has a lot more space to fill and so there's a lot of creativity that can be placed as a result, so you're going to always have VERY different sounds in the dubstep arena.

[Dystinkt]

Well im hopeful of that happening for dubstep then really, i think itd be a shame if it just fell flat on its arse and died.

[AJGR]

house music has had a mainstream and underground scene for 20 years. the people who like the mainstream have never heard the underground and the underground forgets the mainstream exists. i've been buying underground house for about 10 years and i've never had to listen though shitty deadmau5 tracks to find what i want.

[amphibian]

Well im hopeful of that happening for dubstep then really, i think itd be a shame if it just fell flat on its arse and died.

I don't think that's possible

I mean one only needs to realize that there are so many punters out there that still like skream/benga - two of the most influential and original dubstep producers to realize that that side of dubstep isn't going to be lost anytime soon. Although the midrange cack is definitely gaining populariting and making dubstep become mainstream, this oldschool dubstep still has a very large following (and seems to be growing).

[kojent]

We can see it happening people. Rusko's a victim of it in the states, slowly but surely, dubstep is becoming mainstream. I'm not elitist or a musical snob, but it irks me when people who are overwhelmingly ignorant of the genre as a whole talk about how much they love dubstep.I'd like it to be more popular and fortunately it is up north in the UK where I am ( Bradford, if anyone was curious) but only if its followers know what the fuck theyr on about. Whats your opinion?

i see it like this....drum and bass was around for quite sometime, which IMO is the closest cousin to dubstep, as far as sounds go for the most part (always exceptions) but the speed of DNB for most people is way too fast (even tho they could count 1 and 2 and 3 and 4 etc....) dubstep is more eclectic because it has a beat structure that people are already accustomed to because of dancehall, rnb, hiphop.....i think the fact that a lot of people are sick of the same production standards in those forms of music causes people to latch onto dubstep a lot easier because suddenly there is this interesting midrange bass sound going on and not just an 808 sub bass hit every couple beats....throw in vocals and give people something to "relate" with and you have yourself popular music......the stuff trendy people like usually is poppy sounding and isn`t the grimey shit most fans of EDM are after. i think it will gain more commercial notoriety than other styles of EDM....electro is another genre that has lent itself to pop recently...david guetta etc....now the thing is i find most of that stuff cheesy....and all commerciall music is cheesy.....so its not going to ruin anything i don`t think....but the real recognize the real....and dumbed down dubstep should only be a fad that lasts a short time hopefully.

[FSTZ]

I'm already on some "next genre" shit

yup.

well....do you mean listening ? or making? or were you joking? lol

most certainly not joking

you hit the nail on the head when you said find similar artists

I produce what I would consider a weird blend of techno, dubstep, bassline, hard house and WTF

it makes people dance and that is what I am personally focused on

I'm current loving the stuff Douster is putting out

also Hulk is doing some lovely 4x4 hybrid business..

many good underground producers, I don't really pay attention to anything remotely mainstream