Post
by mrdii » Fri Feb 10, 2012 7:43 pm
I think the problem is your profits may be too small, due to a small niche audience, as well as genuinely not making too much profit per item - in relation to things such as rent, buying stock and so forth.
The problem with small niche businesses is that stereotypically, their owners are more 'passion over profit' - which is great...if it's a charity or you're a ditsy housewife with unlimited funds from said husband. For instance, in November a 'vintage' shop opened near me, which sold hipster clothes to hipsters. It had a large Facebook presence, looked nice and had the whole 'independent/friendly' vibe going on, but it still didn't hide the fact the owners where shit at business! By the start of November the shop was closed and they've since gone over to selling on eBay, which is probably smaller in terms of sales and image, but will be much higher in profit.
I can name countless stores similar in nature down the years which have failed, due to living on a high street. Off the top of my head they include: Gadget shops, art shops, toy shops and countless music stores...which doesn't make for great reading!
I would try to combine it with being a coffee shop, clothes shop or book store, or something else. On a basic level, this branches out to more customers. Even if you have to fling in old clothes for the first few months, or apply for a painfully long/stressful food license, it may be worth it!
But most of all, approach this from a business angle, not a 'hobby' one - because you will need to keep an eye on every penny. Stuff like getting £100 cheaper rent rather than getting in a batch of CD's you like is much more important in the long run. It may come across as callous, but remember this is business - and you can't afford to be too passionate.
Perhaps running an online store would be your best bet? Sure, it doesn't have the same social aspect, and isn't half as cool - but what it does have is much cheaper costs, with a similar profit margin. For instance, for a one off payment you may pay £500 for a nice website, and then you're done. No rent. Of course, you may not be after this, but it's something to think about.