Burial interview in today's Guardian

[John Locke]

ive read 3 different burial interviews now, and they all virtually identical. he given the same stock answers here as in the one with kode9. not his fault necessarily, he was probably asked the same questions and gave his truthful answer, but the writer couldve pushed different subjects and looked 4 some new material

burial got 2 b one of the cleverest bits of marketing of recent yrs. even if the music sucked he'd still deserve all the attention just for the clever strategies alone

[feebles]

I think we should just accept that the guy's as authentic as it gets and that there is no strategy whatsoever behind it. At least I choose to.

[glacial]

excellent read

[mos dan]

ive read 3 different burial interviews now, and they all virtually identical. he given the same stock answers here as in the one with kode9. not his fault necessarily, he was probably asked the same questions and gave his truthful answer, but the writer couldve pushed different subjects and looked 4 some new material

god i know, tell me about it - i kept asking him what he thought about the mccann's innocence and the sanctions on iran, but he just kept banging on about music the whole time! effing infuriating.

thanx everyone, by the way..

and if yr in the uk, buy the paper so you get georgie's pic with the article too! ten times better with the pic alongside

[oddfellow]

"I like it that way. I've had times when I've had mates sitting next to me and they've put my tunes on without knowing. I would just sit there whispering to myself, 'Please don't put that on - or at least, don't say anything bad about it," he says, with a nervous laugh. "I've had someone say to me, 'Yeah, Burial's a girl. I know someone who met her.'

ha ha that must be so hard not to say anything

It must be almost impossible. If not just to see the look on your mates face Its also kind of unnerving really. He could be bloody anyone. How can we now trust who we trust?

[Jennifer]

[braiden]

"I like it that way. I've had times when I've had mates sitting next to me and they've put my tunes on without knowing. I would just sit there whispering to myself, 'Please don't put that on - or at least, don't say anything bad about it," he says, with a nervous laugh. "I've had someone say to me, 'Yeah, Burial's a girl. I know someone who met her.'

wow... fascinating guy really. thanks dan

[John Locke]

ive read 3 different burial interviews now, and they all virtually identical. he given the same stock answers here as in the one with kode9. not his fault necessarily, he was probably asked the same questions and gave his truthful answer, but the writer couldve pushed different subjects and looked 4 some new material

god i know, tell me about it - i kept asking him what he thought about the mccann's innocence and the sanctions on iran, but he just kept banging on about music the whole time! effing infuriating.

alrite alrite, but then if its not yr fault then he must b reading from a script. i cant be bothered to go back check that kode9 interview (is it the press release?), but i swear he says exactly the same stuff. anyway, doesnt matter. u privelaged 2 have met the man anyway.

[dirty]

well that was different, refreshing in a time where so much music is sold on image.

even if this was clever marketing it still sounds like a nice ideal.

[mos dan]

battle gong, i guess he has certain ideas he wants to get across about his music.. but one thing i would say - esp in relation to the kind of questions i asked - is most guardian readers are, let's face it, *pretty unlikely* to have already read the hyperdub blog, so that really wasn't even a consideration for me.

[im_useless]

very interesting read, nice interview

it must be so hard to lead a double life like that, saying only about 5 people know he does music, then to go to a rave like your a completely different person.

large up to burial tho, showing that some people can be really silent about what they do but still produce the bangers he does. large, cant wait for the album

[John Locke]

battle gong, i guess he has certain ideas he wants to get across about his music.. but one thing i would say - esp in relation to the kind of questions i asked - is most guardian readers are, let's face it, *pretty unlikely* to have already read the hyperdub blog, so that really wasn't even a consideration for me.

yeah, this is no doubt part true. and we all prone to repeating ourselves on our favourite topics. but i cant help havin this sneakin suspicion its all a bit of careful marketing. but without actually meetin the guy theres no way i can know 1way or the other. people r lapping it up either way, me included...anyway u got a better idea of the truth than all of us...assuming u really met him ; ) ...how come he didnt just do i over the phone?

Yeah, true, its pretty unlikely that guardian/hyperdub markets cross all that often...but not impossible: i read both (but more the former than the latter).

[sixdegrees]

Good read! Cheers for posting!

[hera]

"It's more about when you come back from being out somewhere; in a minicab or a night bus, or with someone, or walking home across London late at night, dreamlike, and you've still got the music kind of echoing in you, in your bloodstream, but with real life trying to get in the way. I want it to be like a little sanctuary. It's like that 24-hour stand selling tea on a rainy night, glowing in the dark. It's pretty simple."

good stuff.

[seckle]

excellent work.

i had a long discussion with someone recently about burial. this person was a music corporate type who'd never heard of hyperdub, kode 9 or burial. i explained to him that the brilliance of the impact that burial has had was that there's no marketing. there's no clever strategy. there's no campaign. there's no flashing banners.

it reduces it back to just the music and demand for the music. quality creates demand.

in the days of ultra exposure and ultra promotion, i'm glad that there are people like burial , willing to make their own system by their own rules. it balances everything out.

[emcee child]

"It's more about when you come back from being out somewhere; in a minicab or a night bus, or with someone, or walking home across London late at night, dreamlike, and you've still got the music kind of echoing in you, in your bloodstream, but with real life trying to get in the way. I want it to be like a little sanctuary. It's like that 24-hour stand selling tea on a rainy night, glowing in the dark. It's pretty simple."

good stuff.

rah..
well he succeeds in his goal with me.. was totally blissed out bimbling home after work yesterday with the preview mix on repeat on my mp3 player..
everyone said i was tranced out.. i felt euphoric... like i'd been taken back to '94 and how i felt about music back then.

more power to the chap.

[John Locke]

quality creates demand.

not disputing the quality. but u cant deny the part played in his popularity by the hype: the whole man-of-mystery mixed with a kind of london every-man image is right for the times.

yo, thats kind of an ugly jumbled sentence. but u get my point right?

i dont think its JUST about music with burial. people want him 2b somekind of underground hero. and he provides it. if he were just another normal artist/DJ with a shot of him in the dj booth on his myspace I dont reckon we wld even b having this conversation right now.

people always buy an artist for who he/she is as well as what they do, but with burial we dont KNOW who he is, so we r free to make him in our image, make him b whatever we want him to be. clever marketing or a happy accident, its the persona u buy into with burial

and MAH's hyperbole cant hurt either

[jim]

MAH's hyperbole pretty much flies out all over the place though.

[seckle]

quality creates demand.

not disputing the quality. but u cant deny the part played in his popularity by the hype: the whole man-of-mystery mixed with a kind of london every-man image is right for the times.

yo, thats kind of an ugly jumbled sentence. but u get my point right?

i dont think its JUST about music with burial. people want him 2b somekind of underground hero. and he provides it. if he were just another normal artist/DJ with a shot of him in the dj booth on his myspace I dont reckon we wld even b having this conversation right now.

people always buy an artist for who he/she is as well as what they do, but with burial we dont KNOW who he is, so we r free to make him in our image, make him b whatever we want him to be. clever marketing or a happy accident, its the persona u buy into with burial

and MAH's hyperbole cant hurt either

i think if there was a 300metre poster portrait of burial in piccadilly circus, people would certainly be buying the record. it's got nothing to do with "the image in your head" but more about questioning for yourself what's important. listening to the music or digesting the marketing machine?

[tone.def]

[quote="seckle"]excellent work.

i had a long discussion with someone recently about burial. this person was a music corporate type who'd never heard of hyperdub, kode 9 or burial. i explained to him that the brilliance of the impact that burial has had was that there's no marketing. there's no clever strategy. there's no campaign. there's no flashing banners.

it reduces it back to just the music and demand for the music. quality creates demand.

in the days of ultra exposure and ultra promotion, i'm glad that there are people like burial , willing to make their own system by their own rules. it balances everything out.[/quote]

music corporate type? you mean somebody in the music business, trying to make a living with music? you say it like its a bad thing. i think "burial" would be a nightmare for somebody like that. no "real" marketable identity, no touring, operating within a small niche scene with minimal following (on the grand scheme). i wonder what burial's sales are. even with all the hype i bet it's not much at all.

i'm glad there are people like burial too, and i view him as sort of an underground hero really, but lets not kid ourselves; he's not going to be making a living from this music (at least not for very long). for all we know he could be a fuckin' banker by day. i hope so 'cause nobody is eating or paying rent off this music without gigging extensively.

to burial's credit there may not be any flashing banners (if you don't count the one on boomkat), but there is most definitely a clever marketing campaign at work here. whether that is calculated or accidental, i'm not sure, but all this mystery and hype is certainly working to his benefit (no different from any other reclusive artists)