The Depressing inevitable commercialisation of Dubstep.

[jTerror420]

not saying it matters but come on..it gets old, no?

does the inevitable commercialisation of a music style, a genre, an IDEA for christ sakes..does that matter in the scheme of things?
not really. there will always be people making music, no matter if it sounds like nails on a chalkboard or the damn rumbling of your intestines from subsonic bass you can barely even hear, especially since its all practically made on a computer anyway, there will always be good music coming out that will fit into your genres of choice...sorry for the babbling lol

and i hate how on youtube the bass mutes the rest of the song sometimes lol

[street_legal]

A little example...who has heard of Big L? He was a hip hop artist back in the '90's who worked with jay-z a lot. someone please listen to any jay-z song and listen to Big L's 'streetstruck' or 'put it on'. Guess who ended up going commercial and guess who should have?

The point im trying to make is this...even though there will always be an artist in a genre that will try to make songs for airtime, there will always be artists who do it because they love what they do.

to be fair, Big L got shot before he had chance to sell out like Jay-Z. But yeah, kinda get your point just being a bellend about it

[jTerror420]

A little example...who has heard of Big L? He was a hip hop artist back in the '90's who worked with jay-z a lot. someone please listen to any jay-z song and listen to Big L's 'streetstruck' or 'put it on'. Guess who ended up going commercial and guess who should have?

The point im trying to make is this...even though there will always be an artist in a genre that will try to make songs for airtime, there will always be artists who do it because they love what they do.

to be fair, Big L got shot before he had chance to sell out like Jay-Z. But yeah, kinda get your point just being a bellend about it

lol at least someone knows whats up though. the fact is though that someone with a lot of talent, originality and whatnot may not make it as far as someone who can please the drones..masses, i mean, masses... its sad but true. thats why everyone always wants their music to be underground and off the market, so theres not a chance of some damn music suits coming and putting their dirty hands in it.

[deadly_habit]

i want my music to be mainstream, to hell with the underground elitism
if i can get paid and laid while making what i love shittttttttttt

[qwaycee_]

A little example...who has heard of Big L? He was a hip hop artist back in the '90's who worked with jay-z a lot. someone please listen to any jay-z song and listen to Big L's 'streetstruck' or 'put it on'. Guess who ended up going commercial and guess who should have?

The point im trying to make is this...even though there will always be an artist in a genre that will try to make songs for airtime, there will always be artists who do it because they love what they do.

to be fair, Big L got shot before he had chance to sell out like Jay-Z. But yeah, kinda get your point just being a bellend about it

lol at least someone knows whats up though. the fact is though that someone with a lot of talent, originality and whatnot may not make it as far as someone who can please the drones..masses, i mean, masses... its sad but true. thats why everyone always wants their music to be underground and off the market, so theres not a chance of some damn music suits coming and putting their dirty hands in it.

also keep in mind that jay-z was gonna sign l to rocafella. jay-z knew he should have had a chance to be big as well.

anyone who listens to hip hop and doesnt know who big l is should be slapped (which basically means an entire generation of kids)

[Dub_Fiend]

At the end of the day, I'm not going to let newfags ruin Dubstep for me... I've been writing Dubstep for over 2 and a half years now, and I'm still gonna be writing Dubstep in another 2 1/2 years regardless of where the genre goes in terms of popularity...

Don't let what's going on around you affect what you really want to do in your head is what I say


Dub Fiend

[briskisgoodforu]

i want my music to be mainstream, to hell with the underground elitism
if i can get paid and laid while making what i love shittttttttttt

I'm pretty sure this is what happens 95% of the time.

[deadly_habit]

i think it should be noted that there is a difference between having mainstream success and maintaining your sound from selling out to make it in the mainstream

[Ldizzy]

i think it should be noted that there is a difference between having mainstream success and maintaining your sound from selling out to make it in the mainstream

..

i think it should be noted that there is a difference between having mainstream success and maintaining your sound from selling out to make it in the mainstream

....

i think it should be noted that there is a difference between having mainstream success and maintaining your sound from selling out to make it in the mainstream

yes... this very argument is left out in almost any conversation i have on the subject

[jTerror420]

i think it should be noted that there is a difference between having mainstream success and maintaining your sound from selling out to make it in the mainstream

quoted for the truth. although something ive been thinking about is..who decides that a certain artist has turned mainstream? couldnt it just be the fact that theyre trying to move on to something different, or inject their own style into what everyone else is listening to?

just trying to play a little devlis advocate here lol

[deadly_habit]

mainstream success is pretty much self explanatory. take noisia for a good example of sticking to their sound and roots and achieving success
then take pendulum for a bit of the opposite

[jTerror420]

well as an artist, there always comes a time when theyre presented with a situation, and that's to try and please his old fans by staying with the same style or to try and gain new fans by switching it up. it happens all the time, in all music, and youve probably seen your favorite artists go through this plight before.

the trouble with keeping the same style is that other people are always trying to advance it and make it into their own, gaining your "new" fans and maybe even old ones as well. the trouble with switching your style up is that some people assume that you have SOLD OUT. i mean, what if the artist believes that they have a hot new sound that their fans might like? instead its a bomb, the fans hate it, and since youre labelled a sell out, nobody wants to hear your side of the story.
its kinda shitty when an artist has to be cornholed into one particular style..makes me think of substep infrabass and the substep infrabass EXP. two different styles, equally awesome as the other. check it out if you dont know what i mean.

[paravrais]

well as an artist, there always comes a time when theyre presented with a situation, and that's to try and please his old fans by staying with the same style or to try and gain new fans by switching it up. it happens all the time, in all music, and youve probably seen your favorite artists go through this plight before.

the trouble with keeping the same style is that other people are always trying to advance it and make it into their own, gaining your "new" fans and maybe even old ones as well. the trouble with switching your style up is that some people assume that you have SOLD OUT. i mean, what if the artist believes that they have a hot new sound that their fans might like? instead its a bomb, the fans hate it, and since youre labelled a sell out, nobody wants to hear your side of the story.
its kinda shitty when an artist has to be cornholed into one particular style..makes me think of substep infrabass and the substep infrabass EXP. two different styles, equally awesome as the other. check it out if you dont know what i mean.

Also, people can get bored making the same music over and over again. Sometimes people just wanna change what they are doing and the new music they make *happens* to be more mainstream acceptable but the artist wouldn't necessarily have set out to achieve that. I think you can often kinda tell when an artists just evolved naturally or when they have tried to warp themselves unnaturally to fit a mainstream audience.

[jTerror420]

well as an artist, there always comes a time when theyre presented with a situation, and that's to try and please his old fans by staying with the same style or to try and gain new fans by switching it up. it happens all the time, in all music, and youve probably seen your favorite artists go through this plight before.

the trouble with keeping the same style is that other people are always trying to advance it and make it into their own, gaining your "new" fans and maybe even old ones as well. the trouble with switching your style up is that some people assume that you have SOLD OUT. i mean, what if the artist believes that they have a hot new sound that their fans might like? instead its a bomb, the fans hate it, and since youre labelled a sell out, nobody wants to hear your side of the story.
its kinda shitty when an artist has to be cornholed into one particular style..makes me think of substep infrabass and the substep infrabass EXP. two different styles, equally awesome as the other. check it out if you dont know what i mean.

Also, people can get bored making the same music over and over again. Sometimes people just wanna change what they are doing and the new music they make *happens* to be more mainstream acceptable but the artist wouldn't necessarily have set out to achieve that. I think you can often kinda tell when an artists just evolved naturally or when they have tried to warp themselves unnaturally to fit a mainstream audience.

i like this. i mean it doesnt even have to be people making the same music. it could be actors and shit. hell what about when ashton kutcher played in the butterfly effect? wasnt his normal stoner role but i thought he did a damn good job in it lol
needless to say though, there should always be some sort of nod to the roots of where it all came from

[amphibian]

lol people act like youtube matters in the scheme of things

Actually, it does. A lot of artists get their sound out there because of free services like youtube. So to shrug it off so easily is imo, rather naive.

[deadly_habit]

lol people act like youtube matters in the scheme of things

Actually, it does. A lot of artists get their sound out there because of free services like youtube. So to shrug it off so easily is imo, rather naive.

it's a minor marketing tool, which in the scheme of things can be more harmful than helpful in a lot of cases

[jTerror420]

lol people act like youtube matters in the scheme of things

Actually, it does. A lot of artists get their sound out there because of free services like youtube. So to shrug it off so easily is imo, rather naive.

it's a minor marketing tool, which in the scheme of things can be more harmful than helpful in a lot of cases

i wouldnt call anything close to a social networking site "minor." the power of technology nowadays isnt something to be dismissive about. thats why when things go viral, they GO VIRAL. a lot of artists now are using things like twitter and facebook to get more attention. shit if you dont, you probably dumb as hell.

use it to your advantage and lead the masses towards YOUR sound

[deadly_habit]

i would. people put wayyyyy too much stock in social networking rather than the tried and true methods
that and they spend more time marketing than working on progressing as an artist
there's a fine balance a lot of people don't seem to understand

and being dumb as hell has led me to be featured in knowledge when it was still in print and actual physical medium releases
like i said they play a minor role in the scheme of things
that and they're always changing a couple years back it was myspace and virb
now it's facebook/twitter and soundcloud
we'll see what the next evolution or trend is

[amphibian]

deadly there are numerous artists, comedians, journalists.etc. who have found their mark thanks to social networking and marketing. What exactly are "Tried and true" methods?

Social networking IS tried and true. It's just newer than traditional marketing means. Google advertising took over traditional advertising a few years ago in terms of reach, ROI, and effectiveness, as an example.

The web in general is slowly but surely replacing paper as the means by which people will advertise and market themselves. Ignoring social networking as a tool by which you can advertise yourself is not exactly giving yourself an edge. Now admittedly - there are a right and wrong way to do these things (I work in the web industry), but ignoring it completely is not doing yourself any favours. Especially considering print media costs money - whoring yourself on facebook, twitter, youtube.etc. costs nothing. Also - spending half an hour a day to help get your name out there isn't exactly eating into your aural world domination time.

[deadly_habit]

deadly there are numerous artists, comedians, journalists.etc. who have found their mark thanks to social networking and marketing. What exactly are "Tried and true" methods?

Social networking IS tried and true. It's just newer than traditional marketing means. Google advertising took over traditional advertising a few years ago in terms of reach, ROI, and effectiveness, as an example.

The web in general is slowly but surely replacing paper as the means by which people will advertise and market themselves. Ignoring social networking as a tool by which you can advertise yourself is not exactly giving yourself an edge. Now admittedly - there are a right and wrong way to do these things (I work in the web industry), but ignoring it completely is not doing yourself any favours. Especially considering print media costs money - whoring yourself on facebook, twitter, youtube.etc. costs nothing. Also - spending half an hour a day to help get your name out there isn't exactly eating into your aural world domination time.

the vast majority of people and artists don't know how to properly use it
i never said ignore it just laugh at how much stock and effort people put into it
that and a good share of people who spend a half hour a day get marked off as spam
there's good marketing and usage and just plain annoying and poor usage