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Lye Form wrote:a conversation IRL between BM and Soriee would melt my mind

Underground agitator Seth Troxler has been gunning for dance music’s biggest names of late: last week he wrote an editorial for Thump virulently skewering the EDM festival scene and, in two particularly memorable moments, called both Steve Aoki and Avicii “c**ts”. Now Troxler has taken his war of words to the feet of Team Avicii, putting some awkward questions to Avicii’s management team Ash Pournouri, Carl Vernersson and Panos Ayassotelis at the Meet Team Avicii panel session of the International Music Summit in Ibiza.

In shaky phone captured footage – which you can watch below – you can see Troxler address the panel towards the end of the session, which reportedly had previously covered the team’s focused strategy behind growing “Brand Avicii” and the plan for creating buzz by making music that’s “overly easy for people to hate.”

“I wanna touch on the idea that you guys are in the pay to play system, paying to play Ultra, also the amount of money you’ve spent on publicity,” Troxler says, as members of the audience take a keen interest in their shoes. “Also the 50/50 writing and production credits that you, Ash, get: I was wondering, with you guys, is it more of a modern day Milli Vanilli situation? Who is actually producing the music, and what does your music stand for in the whole giant scope of electronic music, and music generally?”

“Well, it’s not really 50/50,” Avicii’s manager Ash Pournouri counters. “Tim [Bergling AKA Avicii] has always been the main producer and I’m the Executive Producer, sometimes I have more input and sometimes I have less… I had ideas and Tim had ideas and we merged them into the same brand… To answer your second question, what it means for electronic music, the music we create, we’re not trying to persuade anyone in particular. As any musician would…we’re trying to expose the music to as many people as possible. We started in electronic music and we believe we’re still there, we think we’re staying true to the original sounds we created, which is based on energetic, uplifting melodies.

“We’ve been fortunate enough to be able to influence a lot in the scene: there’s nothing that we’re outright saying, that everybody needs to follow us, or everyone needs to do what we’re doing. We do something we believe in, and when people appreciate it we’re super proud about the work, but we don’t really think of it as ‘we’re gonna come in and show everyone how it’s done’, that’s not what this is about.” Check out the full awkward/hilarious exchange below, and stay tuned for our wrap-up feature on Ibiza’s International Music Summit this week.

wub wrote:Bloke who sits diagonal opposite me at work listens to Levels at least once a day, with his headphones turned up ever so slightly too loud so that it's not technically disturbing anyone, but I can hear the fucking melody.

wub wrote:Bloke who sits diagonal opposite me at work listens to Levels at least once a day, with his headphones turned up ever so slightly too loud so that it's not technically disturbing anyone, but I can hear the fucking melody.

DJoe wrote:i love how that tune tries to be different by not having an over the top synthy drop but comes of sounding exactly the same

ehbrums1 wrote:

wub wrote:Bloke who sits diagonal opposite me at work listens to Levels at least once a day, with his headphones turned up ever so slightly too loud so that it's not technically disturbing anyone, but I can hear the fucking melody.

fight fire with fire

ehbrums1 wrote:

wub wrote:Bloke who sits diagonal opposite me at work listens to Levels at least once a day, with his headphones turned up ever so slightly too loud so that it's not technically disturbing anyone, but I can hear the fucking melody.

fight fire with fire

ehbrums1 wrote:you seemed to have missed the fight fire with fire part