The Depressing inevitable commercialisation of Dubstep.

[amphibian]

deadly there are numerous artists, comedians, journalists.etc. who have found their mark thanks to social networking and marketing. What exactly are "Tried and true" methods?

Social networking IS tried and true. It's just newer than traditional marketing means. Google advertising took over traditional advertising a few years ago in terms of reach, ROI, and effectiveness, as an example.

The web in general is slowly but surely replacing paper as the means by which people will advertise and market themselves. Ignoring social networking as a tool by which you can advertise yourself is not exactly giving yourself an edge. Now admittedly - there are a right and wrong way to do these things (I work in the web industry), but ignoring it completely is not doing yourself any favours. Especially considering print media costs money - whoring yourself on facebook, twitter, youtube.etc. costs nothing. Also - spending half an hour a day to help get your name out there isn't exactly eating into your aural world domination time.

the vast majority of people and artists don't know how to properly use it
i never said ignore it just laugh at how much stock and effort people put into it
that and a good share of people who spend a half hour a day get marked off as spam
there's good marketing and usage and just plain annoying and poor usage

Agreed. Spamming it isn't doing you any favours, either.

[qwaycee_]

it seems to me like social networking is good for making the music available. and there are additional bonuses like networking with other like minded individuals and so on. but i don't know about all the spamming business. bigging yourself up to people who don't know who you are.


random story
you should have seen this promo tactic these cats were using on soundcloud. i re-signed up for soundcloud last week, and within hours i get added by two producers. i started following the other one back (why i don't know). and then by the next day he had stopped following, and effectively started spamming the dashboard with "this song has been shared with you and the entire western hemisphere".

another guy added me and i listened to his music and wasn't a big fan, so i didnt bother following. by the next day that guy had also stopped following me.

funny.

[jTerror420]

deadly there are numerous artists, comedians, journalists.etc. who have found their mark thanks to social networking and marketing. What exactly are "Tried and true" methods?

Social networking IS tried and true. It's just newer than traditional marketing means. Google advertising took over traditional advertising a few years ago in terms of reach, ROI, and effectiveness, as an example.

The web in general is slowly but surely replacing paper as the means by which people will advertise and market themselves. Ignoring social networking as a tool by which you can advertise yourself is not exactly giving yourself an edge. Now admittedly - there are a right and wrong way to do these things (I work in the web industry), but ignoring it completely is not doing yourself any favours. Especially considering print media costs money - whoring yourself on facebook, twitter, youtube.etc. costs nothing. Also - spending half an hour a day to help get your name out there isn't exactly eating into your aural world domination time.

the vast majority of people and artists don't know how to properly use it
i never said ignore it just laugh at how much stock and effort people put into it
that and a good share of people who spend a half hour a day get marked off as spam
there's good marketing and usage and just plain annoying and poor usage

but what if someone were living in an area where they have no choice but to use social networking to get their name out? social networking was made for the purpose of people getting in touch with other people, across vast distances. it practically lends itself to the marketing of music, movies, ideas, anything. of course dealing with music, there will always need to be live performances and such, it adds to the atmosphere and the legacy and to be honest, if you cant make people start throwin down during your set, then not too many people will wanna listen to your music anyway..of course theres always exceptions, to any rule.

btw, i like how this turned from commercialization of dubstep to different marketing schemes

[deadly_habit]

there's "social networking" and social networking
that and a good chunk of the populace misses out on the whole networking part and uses it as advertising space and lil to no interaction
online networking existed since the early days of bbs irc and email and at it's roots starts at that level still when it comes to effectiveness
that and honestly investing in your own domain name and hosting shows a lot more effort than using free services
linking it all together is key and having an effective strategy and target audience, not just as i like to call it shotgun marketing

[jTerror420]

there's "social networking" and social networking
that and a good chunk of the populace misses out on the whole networking part and uses it as advertising space and lil to no interaction
online networking existed since the early days of bbs irc and email and at it's roots starts at that level still when it comes to effectiveness
that and honestly investing in your own domain name and hosting shows a lot more effort than using free services
linking it all together is key and having an effective strategy and target audience, not just as i like to call it shotgun marketing

lets get you a damn bullhorn so everyone else can hear that.

[spartan68808]

I've only been listening to dubstep for a couple years, but I treat it as a sort of "island" where I can hide from mainstream. What irks me the most is when I hear the gucci/prada wearing douchebags from my school talking about it like they produce it.
I hear them talking about a "big" producer like rusko so I jump in on the conversation and mention a lesser known producer but I'm basically ignored- because the other producer isn't "in" so they refuse to listen to them. But I guess that's what mainstream's all about.
As soon as kanye and all of them start producing shitstep with overlayed justin b. lyrics we'll see it branching off into two completely different playing fields.

[deadly_habit]

the worlds can coexist surprisingly enough and you learn that when you get older
trying to out underground or out cool each other especially over something like music is just annoying no matter what your tastes

[jTerror420]

the worlds can coexist surprisingly enough and you learn that when you get older
trying to out underground or out cool each other especially over something like music is just annoying no matter what your tastes

i remember when i was in high school, rap was a huge thing but i always wanted to listen to the under the radar shit bc i knew at every party i went to, they would be playing the same ol' shit. i know a lot of the times going against the grain is the "cool" thing to do, but it really can open up your ears and tastes to different types of music

[th@-pu$$y]

Im so excited

THIS THREAD AGAIN

YAAAAAAAAAAAAAAAAAY!!!















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