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starting a digital label?

Posted: Thu Feb 11, 2010 4:06 pm
by DVRSFY
theres a lot of really good music out there at the moment thats unsigned and deserves to be released, so im thinkin of starting my own digital label with the possibility of vinyl releases in the future.. it will focus primarily on the more leftfield end of the dubstep spectrum, house and garage..

but theres a few things im unsure about that i thought some peeps on here might be able to help me with>

do you need to register your label as a company?

how does it work in terms of distribution?
is it the same as with vinyl, i.e some sort of digital equivalent to st holdings, or can you cut out the middleman and go straight to stores like juno, boomkat, digital tunes, beatport etc?

whats the industry standard in terms of the cut of the profits which the different parties take? label, artist, online shop etc

how would you go about getting the tunes mastered to a professional standard? sometimes artists can make incredible tunes but aren't the best at mastering..

how does it work in terms of tax payable in the uk?

any help would be much appreciated :4:

Re: starting a digital label?

Posted: Thu Feb 11, 2010 4:11 pm
by imetik
Would like to know the same!!

Re: starting a digital label?

Posted: Thu Feb 11, 2010 4:38 pm
by Mutiny
Also would like to know, hope this thread gets some good replies

Re: starting a digital label?

Posted: Thu Feb 11, 2010 9:53 pm
by dubaholix
http://www.venturenavigator.co.uk/conte ... bel?s=true

yo take a look at that, intresting stuff should answer some of your questions.

Re: starting a digital label?

Posted: Thu Feb 11, 2010 10:42 pm
by NXT
A digital label is relatively easy to start.

Firstly you need your tunes mastered. I use Precise mastering as they use a set pricing system per track instead of an hourly rate.

These shops don't require you to have digital distribution, enabling you to get round distro royalty charges:
Junodownload
Chemical Download
Addictech
Digital-Tunes.net

Search hard enough and you will find the place on the site where you can contact them to get sent a label contract.
If you want your tunes sold on iTunes or Beatport you will need digital distribution.

Re: starting a digital label?

Posted: Thu Feb 11, 2010 11:22 pm
by tundra
Future Music had a really good article on how to start your own digital label either this month or last month. they even interview current owners of Boys Noize records and some other labels. look for it...its worth it in my opinion.

Re: starting a digital label?

Posted: Fri Feb 12, 2010 12:25 am
by abZ
I would recommend distribution if you plan on dealing with a few download sites. It gets to be a real pain in the ass uploading each release. I could recommend one to you via pm. I can let you know about the taxes. I have just completed my first year in business, haven't been sent the 1090's yet. Anyway I am in the US and distro is here is well. Might be different for you.

The sites get 50% some take a little less. Usually it is 40 to 50 percent. Distro, I can't tell you the deal I have but it is not that much. What is left the label and artists usually split 50/50 but taht varies as well. I have gotten as much as 80% and I give 60% myself. I have had a few try to give 40%, I woudn't agree to that, if it is a deal breaker, fuckem.

Re: starting a digital label?

Posted: Fri Feb 12, 2010 1:48 am
by luthervandub
To get your tunes mastered you could take them to Transition

http://www.transition-studios.com/

say hello to chefal

Re: starting a digital label?

Posted: Tue Feb 16, 2010 2:00 am
by DVRSFY
cheers for the advice peeps.. will post back in here when im a bit further down the line with this

@ abz, yeh if you could recommend a distro that would be really helpful, cheers man :mrgreen:

Re: starting a digital label?

Posted: Tue Feb 16, 2010 2:17 am
by abZ
DVRSFY wrote:cheers for the advice peeps.. will post back in here when im a bit further down the line with this

@ abz, yeh if you could recommend a distro that would be really helpful, cheers man :mrgreen:
I can do that but hit me up private, I get a kick back if you are accepted to the distro through me :D

Re: starting a digital label?

Posted: Tue Feb 16, 2010 11:37 am
by DFRNT
DVRSFY wrote:theres a lot of really good music out there at the moment thats unsigned and deserves to be released, so im thinkin of starting my own digital label with the possibility of vinyl releases in the future.. it will focus primarily on the more leftfield end of the dubstep spectrum, house and garage..
Firstly, you're on the right lines with your motives. Don't do it for money, do it for the love of the music, and the respect of the producers you want to push. Nothing else will get you there - and don't expect to make much profit to begin with.
DVRSFY wrote:do you need to register your label as a company?
If you're going to run it as a business, then it's probably a good idea - but it will mean you need to pay National Insurance contributions, and also paperwork for budgets etc. Also if you make over a certain amount, you'll be eligible to pay tax too.
DVRSFY wrote:how does it work in terms of distribution? is it the same as with vinyl, i.e some sort of digital equivalent to st holdings, or can you cut out the middleman and go straight to stores like juno, boomkat, digital tunes, beatport etc?
Digital distribution can either be done by yourself, applying to the retailers for an account, and uploading the tracks yourself to each place. This is time consuming, but ensures you get the most profit. Problem is, the big hitters like Beatport and iTunes will probably not be so keen to sign up a label for an account if the label is not well known, or guaranteed to sell quite a bit.

The other option is to get a digital distribution deal with someone like Nu-Urban, Z-Audio or another company that do this. You then sign a contract with them - when you have a release, you send them the mastered wav files, and they distribute it to all the stores - and are more likely to be able to get you on to the bigger stores like iTunes.

The third option is to do it yourself, but through a website or service that claims to get your stuff on to a lot of stores. CD Baby has something I think, and there are alot of other sites that boast this sort of thing. I've no experience with them, but they usually charge per release for the service, whereas the option above with digital distro, just has the distro take a cut off your profit, meaning no initial outgoings for you in that department.
DVRSFY wrote:whats the industry standard in terms of the cut of the profits which the different parties take? label, artist, online shop etc
In my experience the retailer takes 50%, and passes 50% back to the next in line - distribution, who then take a cut, and pass the rest back to the label - the label then halfs that and passes half back tot he artist. By the time you get down to the artist - the cut is usually pittance, and more of a token. In Echodub's case - I pool all the profit and put it towards joint ventures, and upkeep like hosting, mastering and other stuff.
DVRSFY wrote:how would you go about getting the tunes mastered to a professional standard? sometimes artists can make incredible tunes but aren't the best at mastering..
There are plenty mastering houses around the UK - some better than others. I'd recommend Bob Macc at Subvert mastering, since he's a top bloke, and always does a great job for me. You just need to put your feelers out for someone who will do you a good job. Plenty options really.
DVRSFY wrote:how does it work in terms of tax payable in the uk?
I *think* you have to be making quite a bit of profit before you're eligible for tax payment, but as mentioned above, national insurance is something you should be paying - ut if you ahve a day job, that might be covered already.
DVRSFY wrote:any help would be much appreciated :4:
A couple of other things worth mentioning...

Artwork - a good presence and visual style with your artwork is good for your promotion. If people recognise your visual style, theny'll associate it with your label and your sound - this will help you promote lesser known names, if people know what to expect in terms of sound.

Don't be afraid to specialise. If you try and cover too broad a spectrum, you might find people can't relate to your output. Alot of the bigger labels tend to have a "sound" associated with them (I feel anyway) and so people might pick up a Hot Flush, or a Hyperdub release because they know and trust the label, even if they're not familiar with the artist.

As for physical output - I can't help so much with that, but for putting out vinyl, getting a P&D deal with someone is a good idea - although hard to come by these days. P&D is publishing and distribution, meaning you provide the tracks, and the P&D people will cover creation of the vinyl, pressing and printing of the artwork as well as distributing it to stores and then taking a cut off the top for the service.

If you want any more information on these things, you're welcome to hit me up on AIM - DFRNTdubstep and if i have time, I can probably go in to a bit more detail.

Echodub might not be the shining pinnacle of a label/collective done well - but I'm sure I can shed some light on any mysteries for you if need be.

Re: starting a digital label?

Posted: Tue Feb 16, 2010 6:38 pm
by thinking
good article on Knowledge web site if it hasn't already been linked:

http://www.kmag.co.uk/editorial/feature ... cord-label

Re: starting a digital label?

Posted: Tue Feb 16, 2010 9:49 pm
by Sharmaji
QUALITY CONTROL

QUALITY CONTROL

QUALITY CONTROL

QUALITY CONTROL

QUALITY CONTROL

seriously. just because your friend makes a tune doesn't mean you should put your effort behind it.

and like it or not, even a small digital label is a business.

Re: starting a digital label?

Posted: Sun Feb 21, 2010 3:32 pm
by DVRSFY
@ dfrnt - nice one mate! that was exactly the kinda info i was lookin for.. i really like what youve done with echodub, some great music has come through the label.. the two free lp's are essential! aesthetically i think its really strong too.. will def be hittin you up at some point for some more info.. cheers! :Q:

@ sharmaji - yeh i fully aprreciate that there are a lot of digital labels around atm where perhaps quality control isnt of the highest order.. i want push new forward thinking music that i beleive in and feel deserves to be released, before i put anything out id definetely send it out to dj's to get feedback, see whats workin etc.. i can be a bit of a pedant when it comes to music so i dont intend to put out any old tosh