Top designer Christian Audigier have a good name known as "King of Jeans", he had previously served as designer for many major brands such as Levi's, and later he bought the creation patent of TATTOO that belonged to “Godfather” Don
Ed Hardy, which lead the legend Don Ed Hardy’s tattoo art into the field of fashion, and mixed punk element and street culture, make a good combination of tattoos art and fashion.
When the talent cowboy meets the godfather of tattoo, the cooperation of two masters redefined “Street Fashion”, which create a brand full of characteristics American spirit, own brand -
Ed Hardy was created in 2005.
Ed Hardy clothing often use some techniques like embroidery, washing, and splash-ink, creating a sense of decadence and erosion, in addition, combined the tattoo pictures from the master such as the eagle, tiger, skeleton, devil, dagger and woman, producing a series of clothes. Beside that, there is a new series of cartoon creation with strong flavor of Japanese, like carp, dragon, tiger totem, the tiger dogs and squirrels. Therefore, as soon as it launched it was being loved by the public,
